
Before screens ruled our eyes and thumbs, there was a thrill in looking out the car window, not to check traffic, but to catch a glimpse of what the city had to say through its billboards. From hand-painted walls to 3D floating pizzas and even virtual hoardings in the metaverse, billboard ads have evolved dramatically over the decades. They weren’t just ads. They were landmarks. Punchlines. Moments in motionless form. They didn’t...